ITC initiative to help needy families

ITC Limited has launched ITC CARE Basket, an initiative in partnership/ collaboration with the Akshaya Patra Foundation. It is an ‘essentials’ basket curated to meet monthly requirements of a family.

This initiative is live across Mumbai, Pune, Bangalore, Delhi, Kolkata, Chennai and Hyderabad. Consumers can visit or and contribute towards a family’s food and essential requirements for a month. The objective is to reach out to more than 10 million digitally connected citizens looking for an avenue to contribute to society, a press release said.

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