Facebook cracks down on Trump

Hi! Welcome to the Insider Advertising daily for January 8. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected].

Today's news: Facebook suspends Trump, Shopify removes Trump stores, and investors pick the top DTC brands poised to take off in 2021.

Facebook suspends Trump until the end of his presidency

• Facebook has blocked President Donald Trump "indefinitely," CEO Mark Zuckerberg said in a post on Thursday after violent pro-Trump extremists stormed the US Capitol on Wednesday.
• "We believe the risks of allowing the President to continue to use our service during this period are simply too great," Zuckerberg wrote in his post.
• Snapchat also said it locked Trump's account.

Read the full story here.

Rafael Henrique/SOPA Images/LightRocket via Getty Images

Shopify removed accounts associated with President Trump, including his official campaign store

• Following the siege at the US Capitol building, Shopify removed stores affiliated with President Donald Trump.
• "Based on recent events, we have determined that the actions by President Donald J. Trump violate our Acceptable Use Policy," a Shopify spokesperson told Insider. 
• Rioters wore "Make America Great Again" and Trump 2020 merchandise while sieging the Capitol building on Wednesday.

Read the full story here.

Parade

Investors from Greycroft, Lerer Hippeau, and others say these 20 direct-to-consumer startups will take off in 2021

• Tanya Dua asked 20 investors which DTC companies they think will take off this year and why.
• While some direct-to-consumer upstarts faced headwinds in 2020 due to the pandemic, others are cropping up in a variety of categories.
• The investors named companies like Parade, Clare, and Fable Pets.

Read the full story here.

More stories we're reading:

• Top CEOs may cut off funding to Republicans who have supported Trump's election challenge: 'Money is the key way' (Business Insider)
• Top healthcare marketing firm W2O just snapped up two more companies as it seeks to become a data juggernaut that can compete with consultancies like Accenture and Cognizant (Business Insider)
• This martech company just raised $200 million at a valuation north of $1 billion. Read the pitch deck that helps it grab prospective clients. (Business Insider)
• How Apple, Google, and other browser makers are quietly duking it out over the future of the web (Business Insider)
• News publishers expect advertisers to return to news after Trump's departure (Digiday)
• Comscore nears deal with Charter, Qurate Retail and Cerberus (Wall Street Journal)

Thanks for reading and see you on Monday! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

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