XB Film Creators asked fans to not forward or share leaked content from Master, starring Vijay, Vijay Sethupathi, Malavika Mohanan, Arjun Das, Andrea Jeremiah and Shanthanu Bhagyaraj.
Vijay and Vijay Sethupathi-starrer Master is all set for a grand release on January 13. However, two days before its release, scenes from the movie have been leaked online. Master director Lokesh Kanagaraj took to Twitter on Monday night to address the issue.
Requesting for patience, Kanagaraj tweeted, “Dear all, it’s been a 1.5 year long struggle to bring Master to u. All we have is hope that you’ll enjoy it in theatres. If u come across leaked clips from the movie, please don’t share it 🙏🏻 Thank u all. Love u all. One more day and #Master is all yours.”
The production house behind Master, XB Film Creators also asked fans to not forward or share leaked content from Master.
XB Film Creators shared a post which read, “Team #Master requests you all not to forward/share any leaked content and if you come across anything of these sorts, please share it with us at [email protected].”
Other members of the film fraternity also took to social media to express solidarity with the makers of Master.
“It’s hardwork of hundreds of people… Please don’t encourage piracy…. Don’t worry @Dir_Lokesh brother… #Master will cross this hurdle too and be a Blockbuster…(sic),” said Karthik Subbaraj in his tweet.
Arun Vijay also requested his followers on Twitter to refrain from circulating the clips and appreciate the movie by watching it on the big screen. “The true essence of cinema is when the hard work is appreciated in the right platform! I request you all to kindly refrain from unwanted fwds of the film #MASTER made for the theatrical audience. Respect & celebrate watching it in theatres that we have all been waiting for!(sic),” he wrote on his Twitter account.
The menace of movie piracy is not new to the Tamil film industry. However, the timing of this leak is shocking given how important the commercial success of Master is for the entire Indian film industry.
Written and directed by Lokesh, Master is expected to revive the business of film exhibition in the country. The film is set to release in five languages, including Hindi this week. While Master will hit cinema halls in the south on January 13, it will open in theatres in northern pockets on January 14.
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