Kiara Advani to play the face of Lijjat Papad in Ashutosh Gowariker’s Karram Kurram

Kiara Advani has been signed to star in filmmaker Ashutosh Gowariker’s next. Titled Karram Kurram, the film will be based on the story of Indian women’s cooperative Shri Mahila Griha Udyog, with Lijjat Papad as its flagship brand.

Karram Kurram will revolve around the woman who brought together a team of six housewives so that they can earn for their households. The film aims to bring on screen the tale of women empowerment and how the women’s cooperative group went on to establish a monopoly in the commercial papad market.

The film will be directed by Glenn Baretto and Ankush Mohla who have assisted Ashutosh in the past. It will be produced by Sunita Gowariker and presented under the banner of Ashutosh Gowariker Productions.

Kiara is currently shooting for Jug Jugg Jeeyo, that also stars Varun Dhawan, Anil Kapoor and Neetu Kapoor. She is also virtually promoting her upcoming film Indoo Ki Jawani. She has been in news for her back to back dance numbers, with Dil Tera being the latest one. Three songs from the film are already out including Dil Tera, Heelein Toot Gayi and Hasina Pagal Deewani. She recently sported the ‘Kashmir ki Kali’ look in Dil Tera, which features her and co-star Aditya Seal in a few more retro avatars. They stepped into the shoes of Sharmila Tagore and Shammi Kapoor from their iconic song, Yeh chand sa roshan chehra, from the movie Kashmir Ki Kali (1964) for their look in the song.

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Before this, Kiara’s dance number opposite Akshay Kumar, Burj Khalifa was a big hit among the audience. The song featured in her latest release Laxmmi. The film released ahead of Diwali on Disney+Hotstar. Kiara has two more films in her kitty: Shershaah opposite rumoured boyfriend Sidharth Malhotra and Bhool Bhulaiyaa 2 opposite Kartik Aaryan.

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