Started in 2001, StumbleUpon helped a generation navigate the Internet’s murky waters, long before personalised content recommendations and social media discovery pages. It used a selection of user-defined interests to constantly serve up interesting websites and content related to these interests at the press of the ‘Stumble’ button, leading to otherwise undiscovered spaces, like experimental music websites or mind-boggling HTML5 demos. As of June 30, StumbleUpon announced a transition to Mix, a social-media-driven content discovery and recommendation platform made by StumbleUpon’s co-founder Garrett Camp’s startup studio Expa.

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