A free pass to La Liga matches, from Facebook

All the 380 matches of Spain’s top-flight football league will be broadcast live free on Facebook in a landmark deal.

In a first-of-a-kind agreement, La Liga and Facebook announced that the hugely popular social media platform will become the official home for all the La Liga Santander matches in the Indian subcontinent.

The three-season deal launches with the 2018/19 campaign kicking off on August 17. Viewers in the Indian subcontinent will now be able to watch stars such as Lionel Messi, Gareth Bale and a host of La Liga icons on Facebook.

The matches will be available free to people on Facebook in India, Afghanistan, Bangladesh, Bhutan, Nepal, the Maldives, Sri Lanka and Pakistan. The Facebook community in the eight countries will be able to watch La Liga Santander coverage on a live and on-demand basis via multiple devices. Every match will be available on the official La Liga Facebook page as well as individual club pages, a statement said.

“Now with Facebook, La Liga has broken new ground, signing its first broadcast agreement ever with a social media platform,” the announcement said. Hailing the agreement, La Liga president Javier Tebas said, “We are thrilled to team up with Facebook to bring the millions of La Liga fans in the Indian subcontinent even closer to the action.

Standard-setting League

“La Liga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region.”

Peter Hutton, Facebook Head of Global Live Sports Programming, said, “As home to the two most-followed sports clubs [Real Madrid and FC Barcelona] on Facebook and some of the world’s most iconic footballers, La Liga has a huge global presence on our platform. “Its popularity is notably visible in the Indian subcontinent, so we’re delighted to be able to serve the community of fans there with free, live La Liga matches for the next three seasons. We see this as a great opportunity to not only bring people together around world-class football, but also help La Liga reach new audiences.”

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