Piers Morgan has taken offence to high street supermarket chain Marks and Spencer dedicating a sandwich to raising funds to help the LGBT community.
The fiery 53-year-old Good Morning Britain host appeared to be left with a bad taste in his mouth at the sight of the chain’s new LGBT (Lettuce, Guacamole, Bacon and Tomato) sandwich.
M&S have unleashed the delicious and carby treat to celebrate Pride in the UK and Ireland and to raise money for the Albert Kennedy Trust (a charity dedicated to helping homeless LGBT+ youth) and BeLong to Youth Services (am LGBT+ support organisation in Ireland).
But no good deed goes unpunished, however, as many have lashed out at M&S over their rainbow flag packaged sandwich – and it seems Piers is as livid about the product as many others are.
“Gay sandwiches? Is there no cynical virtue-signalling depth struggling companies won’t now plunge to make a profit?” Piers raged on Twitter, adding: “Shame on you @marksandspencer, this is truly pathetic."
M&S didn’t take the outburst lying down, however, and fired back an enlightening response.
"Hi Piers. We have given our popular BLT sandwich a twist to celebrate Pride and raise £10,000 for akt the national LGBTQ+ Youth Homelessness charity,” they wrote in a responding tweet.
But it wasn’t good enough for Piers, who looked past the charitable intentions of the brand to land a further scathing comment.
"Will there be a white male straight sandwich option, or would that be deemed offensive?" he jibed.
And he didn’t stop there either – going on to whine: "Jeez, it’s not even 9am on a bank holiday weekend Saturday morning & I’m already enraged. Why is the world going so completely PC bonkers? #GaySandwiches #UnhappyBurgers #CelebrityVictims."
Some members of the LGBT+ community have also failed to consider the good work M&S might be achieving to slam the store.
“Equating us to a sandwich? I can’t imagine them doing this with other marginalised groups,” raged one Twitter user – while others used much more ‘colourful’ language to express their fury.
The backlash even provoked one of the charities to respond – feeling they had been forced to defend themselves.
“AKT is proud have the support of brands like Marks and Spencer, as without it, we couldn’t do what we do,” the Albert Kennedy Trust wrote on Twitter.
“If you’re not a sandwich fan but would like to help, learn how you can support us [on our website],” they added.
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