Brian May has switched his traditional trainers for vegan shoes — admitting his “conscience felt so much better” once he'd ditched animal products.
The shoes, designed by sustainable brand YATAY, are made from sustainable products including bio-based resin, organic cotton and polyurethane with biodegradable cores as well as hemp laces.
They cost £220 a pair.
The 71-year-old, who has been a vegetarian for many years, revealed he had swapped the style of trainers he had been wearing since Live Aid in 1985 for the new shoes ahead of performing at the Oscars earlier this year.
Sharing the picture on Instagram the Queen guitarist wrote: “Thanks Umberto and YATAY for presenting me with these fabulous VEGAN shoes!!
“I was getting fed up with trying to explain why an animal campaigner would be wearing skins of animals on his feet.
“I reasoned with myself that I needed to go with tradition – stick with what had been my habit ever since Live Aid.
“Nike and Adidas were part of my make-up. Right? But … really there was no explanation.
“And vegan shoes were always uncomfortable – right? Well, I finally went for it for our opening blitz at the Oscars.
“I chose the brand new line of YATAY shoes – vegan, environmentally friendly, and COMFORTABLE! And also my conscience felt so much better. No more explaining to do!!! So now I am hooked.”
He also encouraged his followers to buy vegan products even if they don't fully commit to being vegan.
He said: “Remember! You don’t have to be a Vegan to eat vegan food. Or buy vegan stuff.
“But every time you invest in vegan merchandise you invest in the health of the planet and the animals that live on it, including ourselves. And you don’t have to make any more excuses!”
Brian previously revealed his desire to be adopt a vegan diet but admitted he hadn’t managed to do it because he of his “weakness for cheese”.
Speaking in 2017, he said: “I wish I was a vegan. I’m a vegetarian and I haven’t managed to make the journey to being vegan.
“A lot of my friends are, and I eat a lot of vegan food, but I can’t call myself a vegan.
“I like cheese but I don’t like the process by which it’s obtained. Cheese is a hard one, because vegan cheese is really not desirable.
“I’m not a big soy fan. I have a weakness for cheese, it’s hard to give up.”
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