Alicia Keys has announced a new collaboration with performance lifestyle brand Athleta aimed at women’s health and wellness.
On March 8, International Women’s Day, a limited collection of women’s wear, available in sizes ranging from XXS-3X, will be launched via Athleta.com and in Athleta stores.
The partnership with Athleta will also include impact grants and “unique community content.”
The Grammy-award winning singer will act as a mentor and advisor for Athleta’s Power of She Fund and will work with the brand to connect “meaningfully with women through community conversations.”
“I was drawn to Athleta because we both want to encourage women to discover, accept and OWN their power,” Keys said in a statement. “We’re all about the uniqueness of women, body positivity and creating a lifestyle that showcases our immeasurable power within.”
“It’s time to thrive — not just to survive — and my hope is that these offerings are another outlet for you to amplify your personal power, your possibility, and feel comfortable in your own skin,” she added.
(Photo: Athleta)
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